In the European edition of the Wall Street Journal appeared an advertisement in which Oracle is committed to improving the investment you make in your Sun hardware and Solaris operating system, but says nothing about MySQL.

The ad goes directly to Sun’s customers and promises the following:

1. Increase investment in the development of SPARC
2. Increase investment in the development of Solaris
3. Doubling the number of specialists in selling hardware and providing services around Solaris and SPARC
4. Dramatically improve the performance of the Oracle database on Sun hardware, software tightly integrating Oracle with Sun hardware.

The ad ends with a direct appeal to IBM by Larry Ellison, Oracle CEO:

We’re in this to win. IBM, you’re going to compete in the hardware business

The ad clearly is a way to lower the anxiety of Sun customers who might be looking at other hardware vendors such as IBM and HP, while maintaining the approval of the doubt Sun’s acquisition by Oracle.

Regarding the omission of MySQL, this can have several readings, for example, that fears of MySQL’s customers are not relevant comparatively speaking customers about the hardware and operating system from Sun.

Also consider that the target market of MySQL has very little relation to the target market for Oracle database. MySQL has a strong web applications where persistence is required but the business logic and data models used are simple and relatively small. However the Oracle database is designed to solve complex systems, with a large volume of data and in many cases, logic implemented in the same database also complements the use of external tools to process this information.

© 2009 CBS Interactive Inc. Used by permission

Moreover, if we look at history we see that Oracle has other database-oriented markets such as the embedded database, Berkeley DB, or TimesTen as a database for applications in real time.

Oracle already has its hands an important part of MySQL as the persistence engine with support for transactions and referential integrity InnoDB to MySQL, so in this context is not surprising that MySQL gets to cover the area of lightweight applications, completing the path begun with InnoDB.

Link Via: CNET